TORONTO — Rogers Communications Inc. CEO Guy Laurence says the telecom industry has wasted Canadians’ time. He said in a speech to the Canadian Telecom Summit Monday that complexity in pricing plans, whether it be eligibility criteria, handset offers or usage rules, has meant consumers are wasting the precious time their devices were supposed to save. “We wanted to offer our customers solutions uniquely tailored to them,” he told the crowd at the Toronto Congress Centre. “However, we have gone too far and created complexity which increasingly isn’t valued by\u2028 customers.” Laurence said time is not just important to individuals, but also for businesses and public sector operations. “One hour of productivity improvement for every working Canadian, every year, would be worth $750 million to the Canadian economy,” he said. Connected devices and mobile apps like the ones New Zealand police officers use to photograph and report traffic accidents instantaneously save time and money, Laurence said, though the industry — including his company — needs to do more to provide customers the same benefits on a wider scale. “True innovation isn’t innovation for the sake of innovation,” he said. “It’s about helping consumers and businesses get what they want, more quickly, more easily. It’s about giving people more time so they can spend it as they so choose.” Laurence, who took over the top job at Rogers in December, launched a “comprehensive” plan to overhaul his company’s customer service and its corporate hierarchy in May, saying at the time that the company had “neglected” its customers.