In another deal that highlights the value of e-sports, Alphabet Inc.’s YouTube has signed a multi-year partnership with competitive gaming company FaceIt to be the exclusive hub for its content. FaceIt, creators of the Esports Championship Series (ECS), describes itself as a “leading competitive platform for online multiplayer games, with more than 6 million users logging in a total of over 12 million online game sessions each month,” according to the Thursday press release. Ryan Wyatt, global head of gaming content at YouTube, said in the release the deal is “our most significant investment into esports to date.” He added that the partnership “illustrates our continued commitment to growing esports with hundreds of millions of gamers watching YouTube each day.” Exclusive streaming is scheduled to begin on March 25 with ECS’s promotional matches, according to the release. “By offering live streaming in addition to existing video-on-demand content, YouTube is burnishing its role as the central hub of esports content,” the release said, adding advertisers will reap the rewards through new sponsorship packages of the league on the video platform. The deal heats up competition in the e-sports and game streaming space, as The Wire Report reported last year. Amazon.com Inc.’s Twitch was previously the exclusive home of the ECS, which was launched by FaceIt last year in partnership with Twitch, according to an April 2016 ECS press release. A Juniper Research report Tuesday predicted that Twitch this year will hold 83 per cent of live e-sports viewership, in total minutes streamed, compared to YouTube. The same report forecast that global revenues from the video game streaming space will double to $3.5 billion US by 2021 from $1.8 billion US in 2017. A press release announcing a 24-hour video game channel in Canada estimated the e-sports marketplace to be worth about $1 billion US with more than 250 million fans.