Corus Entertainment Inc. is partnering with Twitter Inc. to bring short-form \u201cpremium content\u201d on the social media platform. The content will be published by Corus\u2019 social studio so.da and will include food, entertainment and pop culture, all catered to a \u201cmillennial\u201d audience, Corus said in a Thursday release. The content will be supported by advertisements and brand integration, Corus vice-president of social media and communications Dervla Kelly said in an email. \u201cWe see incredible engagement with this type of content on social and will be incorporating fan interaction in each series,\u201d Kelly added. \u201cWe are fortunate at Corus to have a type of content that people naturally gravitate to on social, which is why our engagement rates are higher than the industry average.\u201d That content includes food series like #OneDirtyDish, an entertainment news roundup show #TrendingTonight, and a still-in-development interactive series that looks at viral trends on Twitter. Michael Palombo, head of entertainment partnerships at Twitter, said in the release that more than three-quarters of Canadians on their platform have an interest in content including television and film. \u201cWith this new partnership, we'll be giving Canadians fresh viewing experiences in these areas and for our agency and brand partners, new opportunities to work together on original campaigns and strategies," Palombo said. Kelly said no launch date has been set. Earlier this year, BCE Inc. released its own free, ad-supported app called Snackable TV that curates short-form content.