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Unlimited plans ‘premature,’ will hurt ARPU: Bell CFO

News | 09/25/2019 5:43 pm EDT
Unlimited plans ‘premature,’ will hurt ARPU: Bell CFO
Photo by Anja Karadeglija.

For BCE Inc. the industry-wide lurch toward unlimited data plans in the mobile wireless market was “premature,” because it will cut the amount of revenue generated from data overages in the short term.

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