Television revenue model proves winner for Decode’s digital program extensions
News | 12/21/2001 5:00 am EST
Toronto’s Decode Entertainment Inc. is bringing a proven revenue model for television to an ambitious new web project that could push the envelope of co-branded content. Building on the popularity of its show The Zack Files, broadcast on YTV in Canada, Decode is building a unique interactive component for the show, live-action shooting for which will start in the next few weeks. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |