TAGGED AS COMSCORE INC.
CBC digital expansion ahead of schedule
Media | 12/11/2017 2:58 pm EST
CBC/Radio-Canada has achieved its goal of doubling its digital reach more than two years early, the public broadcaster said in a press release Monday.
It cited numbers from measurement company Comscore Inc. that showed its digital sites received an average of 18 million...
Numeris working on new cross-platform measurement system
Media | 10/13/2017 5:02 pm EDT
Canadian audience measurement organization Numeris said in a press release Thursday it’s making progress on the development of a new measurement system that incorporates data from multiple platforms.
“Numeris and our partners are responding to our members’...
MPAA says Popcorn Time shut down by court
Media | 11/04/2015 5:38 pm EST
The Motion Picture Association of America (MPAA) said Tuesday that it has shut down the Canadian-based video-streaming site Popcorn Time through a court injunction. The MPAA said in a news release Tuesday that it has obtained an...
Will ad blocking destroy digital advertising?
Media | 09/25/2015 6:59 pm EDT
Technology that’s been around for years, which allows individuals to use services like apps and browser extensions to avoid seeing online advertising, has been causing new controversy in the past few weeks. According to...
Canadian millennials most active on mobile devices: study
Media | 07/21/2015 9:05 pm EDT
Canadian millennials are more active on mobile devices than other demographics, while Canadians aged 35 and above still slightly prefer using a desktop, according to the new global mobile report by...
Mobile Internet time surpasses computer access: report
Media | 01/07/2015 8:48 pm EST
Canadians are now spending more time accessing the Internet from mobile devices than from computers, the Canadian Press reported Wednesday, based on the latest data from ComScore Inc. A CP article...
Canadians replacing PCs with mobile phones for browsing: ComScore
telecom | 04/02/2014 3:37 pm EDT
Canadians are among the most active Internet users in the world and are replacing traditional desktop computers with mobile phones for consuming online content, according to a new report from consumer data tracker ComScore Inc. According to data compiled by ComScore between December 2012 and December 2013, Canadians spent 17 per cent less time using desktop computers to browse the Internet and viewed 21 per cent fewer webpages than the year before on such devices. ComScore’s figures for...