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TAGGED AS DEMAND MEDIA INC.

Scribble buys CoveritLive to strengthen digital engagement

Media | 07/15/2014 1:49 pm EDT

Scribble Technologies Inc., the Toronto-based provider of technology and services to help companies engage audiences online, said Tuesday it has purchased CoveritLive from U.S. digital content company Demand Media Inc. for an undisclosed price. Scribble said CoveritLive is used by a number of high-profile brands, including Marvel, the NHL, the NFL and Ford for providing "deep functionality around the design and production of interactive content." With this purchase, Scribble said the combined company will have more than 1,500 customers, including all the major North American sport...