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Changes coming to Facebook advertising programs: eMarketer

Media | 04/23/2018 8:36 pm EDT

Advertisers on Facebook Inc. should expect changes — like less reliance on third-party data and better consent tools — to the platform after the privacy breach revelations this spring, says industry group eMarketer Inc. In a Monday report, the advertising group said changes to how the social media company handles the data it collects are the consequences of high profile privacy scandals and approaching European Union data regulation. “Facebook has begun a top- to-bottom review of data practices on its platform, which is leading to major changes for advertisers,” read the report....

Mobile ad spending on the rise: report

Media | 04/12/2017 4:53 pm EDT

Canadian advertisers are catching up to their American counterparts, with the market share of digital ad spending on mobile platforms forecast to hit 77.6 per cent by 2021, according to research firm eMarketer Inc. This year, that share is expected to be 59.1 per cent of digital ad spending, with an estimated $2.82 billion spent on mobile, compared to an expected 70.3-per-cent share in the United States. By 2021, eMarketer is predicting that gap will shrink, with Canada experiencing a 40 per cent growth rate, leading to it sitting less than two percentage points behind the American 2021...

Will ad blocking destroy digital advertising?

Media | 09/25/2015 6:59 pm EDT

Technology that’s been around for years, which allows individuals to use services like apps and browser extensions to avoid seeing online advertising, has been causing new controversy in the past few weeks. According to...

Google deals with declining ad rates

Media | 01/30/2015 6:02 pm EST

Google Inc. said in its fourth-quarter results that the average “cost-per-click” for ads on its sites and those of its network members decreased by three per cent over the fourth quarter of 2013. Cost-per-click for...