In the days after the CRTC issued a decision that lowered wholesale wireline Internet rates proposed by large Internet Service Providers (ISPs), financial analysts said the large telecoms could respond to increased pressure through flanker brands, and some pointed to the possibility of decreased infrastructure investment. Desjardins Capital Markets analyst Maher Yaghi said in a note Friday that while it is “too early to quantify the impact” of the CRTC’s...
In a University of Victoria study ranking Canadians’ trust of various brands, all the telecom providers included were at the bottom of the list. The Gustavson Brand Trust Index, released Thursday, measured opinions regarding 276 brands among 6,384 Canadian consumers. BCE Inc.’s Bell Canada was the second-least trusted of the 276 brands, while Rogers Communications Inc.’s main brand was at number 272. Its Fido flanker brand ranked higher, at 233, while Shaw Communications Inc. was at 258 and its Wind Mobile at 268. Telus Corp. was the...