DHX teams up with Mattel in content deal

Media | 12/16/2015 3:12 pm EST

DHX Media Ltd. said Wednesday that it has reached a long-term deal with toymaker Mattel Inc. to produce and develop content based on brands such as Bob the Builder, Fireman Sam, Little People and Polly Pocket. DHX said in a news release that the two companies will work together on the development, production and international distribution of such content, created for both television and online platforms. "Mattel is a truly iconic company and this deal builds upon DHX’s existing strategies for long-term global growth,” DHX chief executive Dana Landry said in the release....