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Broadcasters’ rights trump Super Bowl ad watching: survey

Media | 03/02/2015 4:14 pm EST

A survey done for BCE Inc.'s Bell Media showed most Canadians support broadcasters' rights over the ability to watch U.S. commercials during the Super Bowl. According to polling results released Monday and conducted by Nanos Research for Bell, which holds the Canadian rights to the game, 69 per cent said supporting broadcasters who have paid for the rights to programming was more important than being able to watch U.S. commercials during the Super Bowl. Twenty per cent said watching commercials was more important, and 11 per cent were undecided, according to a summary from Nanos. These figures come a little more than a month after the CRTC said, starting in 2017, simultaneous substitution will no longer be permitted for the Super Bowl, though it will remain an option conventional...