Nielsen Co. made its online campaign rating system commercially available in Canada. The company said in a release Monday that the rating “measures the audience of online advertising, providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender.” The ratings are already available in the U.S., United Kingdom, Australia, Germany and Italy, the release said. The company announced it would be bringing the service to Canada earlier this year....
U.S.-based Nielsen Co. and Twitter Inc. entered a multi-year agreement to create “The Nielsen Twitter TV Rating” for the U.S. market, the companies said Monday. In a release, the companies said they would deliver a “syndicated-standard metric” about the reach of each TV conversation on Twitter. The release said the service would be available commercially in fall 2013. The companies said the new TV rating service would give TV networks and advertisers real-time metrics and enable them to better understand the social activity of TV audiences. “This effort reflects Nielsen's foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters...