Orange is the New Black premiere had 6.7M viewers: Nielsen

Media | 07/04/2016 9:01 pm EDT

Nielsen Co. says the season premiere of Netflix Inc.’s Orange is the New Black drew 6.7 million viewers in the United States in its first two days. Netflix doesn’t release its audience numbers, but at a client presentation last week Nielsen disclosed ratings data about specific programs, according the Wall Street Journal. Orange is the New Black’s fourth season was released on June 17, and the first episode had 6.7 million viewers in the U.S. between June 17 and June 19, according to Nielsen, while the second episode drew 5.9 million viewers, the newspaper reported....

Marketers to spend 3.5% less on TV in 2016: ACA study

Media | 03/16/2016 10:24 pm EDT

The portion of advertising budgets dedicated to TV is expected to fall 3.5 per cent in 2016, as Canadian marketing companies plan to allocate more of their budgets to advertising on digital platforms, according to a new study released Thursday by the Association of Canadian Advertisers (ACA) in collaboration with Nielsen Co. The study, which asked respondents about their marketing budgets for 2015 and 2016, found that the portion of budgets allocated to digital display advertising rose 0.4 per cent, while digital video rose 2.1 per cent in 2016. Overall allocation for search advertising...