Nielsen Co. says the season premiere of Netflix Inc.’s Orange is the New Black drew 6.7 million viewers in the United States in its first two days. Netflix doesn’t release its audience numbers, but at a client presentation last week Nielsen disclosed ratings data about specific programs, according the Wall Street Journal. Orange is the New Black’s fourth season was released on June 17, and the first episode had 6.7 million viewers in the U.S. between June 17 and June 19, according to Nielsen, while the second episode drew 5.9 million viewers, the newspaper reported....
The portion of advertising budgets dedicated to TV is expected to fall 3.5 per cent in 2016, as Canadian marketing companies plan to allocate more of their budgets to advertising on digital platforms, according to a new study released Thursday by the Association of Canadian Advertisers (ACA) in collaboration with Nielsen Co. The study, which asked respondents about their marketing budgets for 2015 and 2016, found that the portion of budgets allocated to digital display advertising rose 0.4 per cent, while digital video rose 2.1 per cent in 2016. Overall allocation for search advertising...
BCE Inc. announced Wednesday that the popularity of its Fibe TV service has made its the largest TV provider in Canada for the first time with more than 2.7 million customers across the country. Bell said in a press release that...
A new piece of technology is causing controversy within Canada’s oldest broadcast medium. Over the past months, some radio stations in Canada have quietly begun using a device called Voltair in an attempt to improve their ratings — at least until ratings service Numeris stepped in and told them to stop a few weeks ago. Now Numeris says...
Nielsen Co., the which measures viewership for TV shows, will start assessing audiences for online streaming services such as Netflix Inc. and Amazon.com Inc.'s Prime this year, according to a Bloomberg report. “That...
In the past six months, Canadians’ usage of streaming music services seems to have jumped, in a trend that’s not only good news for streaming services, but wireless companies as well. Nielsen Co. only began...
Part of the process that helps determine the fates and ad rates for television shows in North America has remained essentially unchanged for decades. Thousands of television viewers across Canada and the United States pick up their pencils or pens and sit down with a paper booklet. They fill in the blanks with the names of the shows they watched recently, and then pop the booklet in the mail. In Canada, BBM Analytics organizes and analyzes the answers, which are combined with electronic...