Rover Labs Inc., a Toronto-based maker of mobile engagement technology, announced Tuesday it is partnering with the Pittsburgh Penguins to bring fans exclusive content to their mobile devices at games through a new app. The company said in a press release that fans attending games at Consol Energy Centre in Pittsburgh will be greeted with content such as concession offers and discounts to enhance “the fan experience.” “We are excited to partner with Rover. Rover makes it easy for us to deliver relevant content to fans, and provides us with a platform to which we can have...
Optimal Payments PLC, an Isle of Man-based company that provides transactional technology, said Thursday it has bought Montreal-based Fans Entertainment Inc., which created a consumer mobile app for fans attending Montreal Canadiens games. Optimal said in a press release it is paying $16 million in stock for Fans, which created the app to allow fans to access game highlights, locate friends at the venue, and order food and merchandise from their seats, among other things. The release said Fan's technology also helps venues track consumer behaviour and identify customers. "Through...