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Canadian media company expands in States with $59M acquisition

Media | 01/07/2022 4:36 pm EST

A Montreal-based media and entertainment company is expanding in the U.S. market after  acquiring an American in-store audio advertising provider for approximately C $59 million. Wednesday, Stingray Group Inc. announced in a press release that it acquired  InStore Audio...

Bell and Stingray partner on targeted ads for radio, audio streaming

Media | 09/26/2019 5:05 pm EDT

BCE Inc. and Stingray Group Inc. have launched a targeted advertising platform that allows ads to be placed on their radio stations, audio streaming apps and podcasts. The companies said in a press release Thursday that the platform, called Audio360, “enables advertisers to target customized audio messages by grouping consumers according to "Passion Segments" based on shared personas and purchase intention data.” Those segments include categories such as “millennial moms,” “tech...

Laflamme moves to Stingray

Media | 10/01/2013 9:11 pm EDT

Claude Laflamme is the new vice-president of legal and regulatory affairs at Stingray Digital Group Inc., the company said in a release Friday. Laflamme, previously vice-president of corporate and regulatory affairs at Astral Radio, left Astral following its acquisition by BCE Inc. over the summer. “Having worked in the legal departments of large private companies for more than 20 years, Ms. Laflamme will be a key...