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‘Weak’ advertising market here to stay: experts

Media | 11/18/2014 10:18 pm EST

Canada’s largest media companies take it as a given that the current market for advertising on traditional broadcast media is weak, but experts say broadcasting is shifting to a new normal as online advertising becomes the dominant platform for advertising. In a Nov. 6 conference call following its most recent quarterly report, BCE Inc. CEO George Cope said his company continues to see “softness” for advertising at its media properties. Siim Vanaselja, Bell’s chief financial officer, said in the previous quarter’s conference call that “the advertising...