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Media companies looking to MCNs to reach younger audiences

Media | 11/11/2016 9:17 pm EST

Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger demographics — though there is some question about the ability to monetize such investments. MCNs consist of multiple individual user-created online video “channels” that are amalgamated and managed by a single entity. Those channels were originally on Alphabet Inc.’s YouTube, but MCNs then expanded to various social media channels, including Facebook Inc.’s platform. “They...

Broadband TV partners with Univision

Media | 10/18/2016 5:35 pm EDT

Canadian multi-platform network (MPN) BroadbandTV Corp. (BBTV) has signed a deal to manage the Hispanic content of Univision Communications Inc. The Vancouver-based media company will provide the management services for Univision’s fan-uploaded content as well as managing its 16 YouTube channels, according to a Tuesday press release. “The growing Hispanic demographic in particular has huge potential, and it will remain a strategic focus for BBTV as we continue to expand our business and global operations,” Shahrzad Rafati, BBTV’s founder and CEO, said...

Sports, news push mobile-video viewing in Q3: Ooyala

Media | 12/09/2014 8:17 pm EST

Sporting events such as the FIFA World Cup and the Wimbledon tennis championship helped push mobile video in the third quarter of 2014, with mobile and tablets views making up 30 per cent of all worldwide online video, according...