Media companies looking to MCNs to reach younger audiences

Media | 11/11/2016 9:17 pm EST

Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger demographics — though there is some question about the ability to monetize such investments. MCNs consist of multiple individual user-created online video “channels” that are amalgamated and managed by a single entity. Those channels were originally on Alphabet Inc.’s YouTube, but MCNs then expanded to various social media channels, including Facebook Inc.’s platform. “They...

Broadband TV partners with Univision

Media | 10/18/2016 5:35 pm EDT

Canadian multi-platform network (MPN) BroadbandTV Corp. (BBTV) has signed a deal to manage the Hispanic content of Univision Communications Inc. The Vancouver-based media company will provide the management services for Univision’s fan-uploaded content as well as managing its 16 YouTube channels, according to a Tuesday press release. “The growing Hispanic demographic in particular has huge potential, and it will remain a strategic focus for BBTV as we continue to expand our business and global operations,” Shahrzad Rafati, BBTV’s founder and CEO, said...