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Videology adds Rogers linear TV inventory to programmatic space

Media | 06/08/2016 9:19 pm EDT

Advertisers will now have access to Rogers Communications Inc.’s linear TV inventory for programmatic, or automated, advertising, Videology Inc. said in a Wednesday press release. The New York-based software provider said it will integrate Rogers’ linear TV inventory into its new software, giving Rogers’ clients a data-driven approach to its ad choices with the intention of making them more effective. “Bringing the precision of digital video to linear TV is a requirement in our converging world and a huge step in delivering the promise of addressability-at-scale...

Mobile ads surge in Q2: Videology

Media | 08/06/2015 2:11 pm EDT

Videology Inc. said Thursday that the number of ad campaigns delivered on mobile platforms in Canada increased 260 per cent in the second quarter compared to the previous quarter. It added that 47 per cent of all advertising campaigns included a mobile component. Videology, a software provider for TV and video advertising, said in a press release that an increase was also seen in the number of Canadian advertisers running ads on more than one platform totaling to 46 per cent in 2015, up from 39 per cent during the second half of 2014. “Mobile usage is the predominant factor leading to increase in the amount of time that consumers are spending with screens, and advertisers know they need to follow their audiences,” Scott Ferber, CEO of Videology said in the release. “But just as consumers are not using one screen to the...

Seasonality losing importance in TV: study

Media | 07/02/2015 2:09 pm EDT

Shifts in TV consumption reveal most Canadians aren't concerned about seasonality of popular TV shows, according to a new study conducted by Videology Inc. Videology said Thursday in a press release that 39 per cent of...

More advertisers using ‘advanced’ targeting: Videology

Media | 02/09/2015 3:53 pm EST

There's been a jump over the last year in Canadian marketers using "advanced ad targeting" methods to reach their audiences, which include using information about their purchasing or online behaviour, video advertising platform provider Videology Inc. said in a press release Monday. Videology said 92 per cent...

Videology bolsters Canadian staff

Media | 11/26/2014 3:42 pm EST

Videology Inc., the New York-based provider of video-advertising services, announced three appointments to its staff in Canada on Wednesday. The company said in a press release that Peter Bates in now the senior commercial media...