Streamers challenge ‘restrictive’ CanCon definitions in audio proceeding

| 05/08/2025 4:25 pm EDT

As the CRTC works on revising how it defines Canadian and Indigenous audio content, online streaming services argue that no existing methods, nor any adaptation of them, are...

TV advertising needs better metrics, execs say

Media | 02/04/2016 10:21 pm EST

While advertising will remain a key part of the TV ecosystem, the television industry will have to provide better audience data in order to keep up with digital competition, said Barbara Williams, president of Shaw Communications Inc.’s media division. “The future is not ad-free,” Williams said during a panel discussion on Thursday at the annual conference of the Canadian Media Producers Association (CMPA), formerly known as the Canadian Media Production Association. “There will be some subscription models, there will be some ad models, there will be some hybrids, but...