As the CRTC works on revising how it defines Canadian and Indigenous audio content, online streaming services argue that no existing methods, nor any adaptation of them, are...
While advertising will remain a key part of the TV ecosystem, the television industry will have to provide better audience data in order to keep up with digital competition, said Barbara Williams, president of Shaw Communications Inc.’s media division. “The future is not ad-free,” Williams said during a panel discussion on Thursday at the annual conference of the Canadian Media Producers Association (CMPA), formerly known as the Canadian Media Production Association. “There will be some subscription models, there will be some ad models, there will be some hybrids, but...
For the first time, Google Inc.’s YouTube streaming service is hosting a live Super Bowl halftime show of its own that will stream during the break of the NFL championship game on Feb. 1. Hosted by Harley Morenstein,...
A new report shows that Netflix Inc. and Google Inc.’s YouTube are the source of more than half the traffic being accessed by Internet users on fixed networks in North America. Waterloo,...
YouTube plans to offer paid subscriptions to a new set of online TV channels, Ad Age reported. YouTube, owned by Google Inc., has approached some content providers and TV channels about the creation of new online YouTube channels...
