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TV advertising needs better metrics, execs say

Media | 02/04/2016 10:21 pm EST

While advertising will remain a key part of the TV ecosystem, the television industry will have to provide better audience data in order to keep up with digital competition, said Barbara Williams, president of Shaw Communications Inc.’s media division. “The future is not ad-free,” Williams said during a panel discussion on Thursday at the annual conference of the Canadian Media Producers Association (CMPA), formerly known as the Canadian Media Production Association. “There will be some subscription models, there will be some ad models, there will be some hybrids, but...

YouTube to host own Super Bowl halftime show

Media | 01/20/2015 3:29 pm EST

For the first time, Google Inc.’s YouTube streaming service is hosting a live Super Bowl halftime show of its own that will stream during the break of the NFL championship game on Feb. 1. Hosted by Harley Morenstein, Montreal-based creator of the Epic Meal Time web series, the halftime show will be live-streamed on the same Ad Blitz channel on which YouTube hosts its Super Bowl-related content, such as pregame and halftime advertisements from major brands as well as behind-the-scenes footage and other extra content. The company told Bloomberg News that the show will feature music, fake...

Netflix, YouTube account for half of North American Internet traffic: report

Media | 11/11/2013 7:37 pm EST

A new report shows that Netflix Inc. and Google Inc.’s YouTube are the source of more than half the traffic being accessed by Internet users on fixed networks in North America. Waterloo,...

YouTube plans new subscription channels: report

Media | 01/30/2013 9:02 pm EST

YouTube plans to offer paid subscriptions to a new set of online TV channels, Ad Age reported. YouTube, owned by Google Inc., has approached some content providers and TV channels about the creation of new online YouTube channels...