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Mobile ads, music streaming to be a force in 2020: PwC

Media | 06/22/2016 9:31 pm EDT

Mobile advertising revenue and music streaming activity will see dramatic increases over the next four years, as technological innovation takes hold over traditional methods of media consumption, according to a new report from PWC. The Global Entertainment and Media Outlook, released Monday, surveyed the Canadian market in several categories, including Internet and television advertisements, music and radio. And while there are increases in consumption and revenue forecast for several categories, some of the largest increases will be seen in mobile ads and music streaming in 2020. “The...