Ericsson AB announced on Thursday that its cloud-based TV platform, MediaFirst, is now commercially available to operators and content providers, noting that Telus Corp. will be utilizing the service to enhance service for its TV subscribers. Ben Huang, vice-president of marketing at Ericsson, said in a phone interview that the software is provided to TV operators to help deliver and integrate services across various platforms such as mobile phones, tablets and TV screens. He added that the software provides content providers with analytics on consumer behaviour so that content is catered to...