Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers


Canadian media industry still behind on data, conference hears

Media | 02/01/2018 7:57 pm EST

OTTAWA — The Canadian television industry is behind the curve when it comes to using data to tailor content to audiences and drive ad revenue, panelists at a media conference said Thursday. “We’re in the dark ages of data,” John Young, CEO of Boat Rocker Media, a...