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Verizon allows companies to cover data costs for consumer access

Media | 01/19/2016 7:44 pm EST

Verizon Communication Inc. announced Tuesday it is introducing a new sponsored data service, called FreeBee Data, to help businesses drive better consumer engagement without cutting into customers' mobile data allotments.  The U.S. carrier said in a press release that the service has two models. One is called FreeBee Data 360 and will allow content providers provide consumers with certain elements of mobile content — whether as apps or access to a website — and is based on a per gigabyte pricing model, and the data used is paid for by the company providing the content....