Gig speeds mainly about marketing for now: analyst
Media | 07/30/2015 8:37 pm EDT
Canadian companies’ recent embrace of gigabit Internet isn’t meeting a need that exists in the market, but it is setting telecoms up for the day customers start demanding such speeds, according to Greg MacDonald, telecommunications analyst with Macquarie Capital Markets.
“I think a lot of it is marketing to date,” he said in a phone interview. “There are not a lot of households, even, let alone individuals that will use a gigabyte speed. Having said that, if you look at the usage patterns, they’re going up fairly substantially.”
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