Rogers enjoying playoff boost, but benefits hard to quantify
Media | 04/17/2015 7:54 pm EDT
Having five Canadian teams reach the NHL playoffs for the first time in more than a decade is set to translate into a winning season for Rogers Communications Inc. as it completes the first of 12 years of a $5.2-billion rights agreement with the National Hockey League.
The inclusion of the Montreal Canadiens, Vancouver Canucks, Ottawa Senators, Winnipeg Jets and Calgary Flames in the playoffs will “spark a number of good outcomes for us,” Rogers Sportsnet president Scott Moore said in a phone interview, citing higher ratings, more advertising revenue and subscriptions,
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