TAGGED AS DEBBIE DRUTZ
As programmatic ads grow, GDPR could pose a problem: expert
telecom | 01/04/2018 6:16 pm EST
Automatic, data-based advertising has grown significantly over the years and now it’s even making the move to billboards — but it’s a trend that could, in some cases, face challenges due the European Union’s General Data Protection Regulation (GDPR), especially...
Karine Moses and Debbie Drutz move up at Bell Media
Media | 04/05/2017 3:29 pm EDT
BCE Inc. has announced two new appointments in its Bell Media division. Karine Moses, president of advertising arm Astral Out of Home (AOOH) since July 2016, is having her role in the company expanded to include vice-president of Bell Media sales in Quebec. She will lead TV, radio, AOOH and digital integrated sales strategies and operations for all media properties in the province, according to a Wednesday press release. Speaking to her leadership and management skills, Bell Media’s president of media sales and marketing, Stuart Garvie, said in the...