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Media companies looking to MCNs to reach younger audiences

Media | 11/11/2016 9:17 pm EST

Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger demographics — though there is some question about the ability to monetize such investments. MCNs consist of multiple individual user-created online video “channels” that are amalgamated and managed by a single entity. Those channels were originally on Alphabet Inc.’s YouTube, but MCNs then expanded to various social media channels, including Facebook Inc.’s platform. “They...

Credential sharing could help, or harm, OTT services

Media | 07/17/2015 7:47 pm EDT

The practice of sharing passwords so that more than one person or household can access a streaming service has financial ramifications for the industry, according to a new report, though it could also provide new services with a boost in the market, said 3Macs analyst Troy Crandall. “In a way, sharing credentials can sometimes be somewhat of a marketing tool, especially if you’re just starting out,” he said in a phone interview. “Over time, obviously you do have to get a better handle on it.” He added that “it actually can be beneficial for them when...