Disney says pick-and-pay hurts TV broadcasters
Media | 09/15/2014 7:58 pm EDT
GATINEAU, Que. —Walt Disney Co. on Monday warned the CRTC against a move toward pick-and-pay television.
Susan Fox, Disney’s vice-president of government relations, told the commission that having broad distribution benefits channels by allowing them to maximize advertising revenues, gives them the certainty necessary for long-term planning and allows them to “redirect consumer marketing and retention expenditures into higher quality and more diversified programs to better serve viewers.”
Speaking as part of the CRTC's two-week hearing reviewing the TV industry,
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