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Public not yet sold on Internet of Things: survey

Media | 10/16/2014 3:24 pm EDT

The Internet of Things has been compared to the Industrial Revolution in terms of its eventual impact, though the general public is not yet fully aware of it nor convinced of its value, according to a recent study. That’s the takeaway from a study of U.S. residents by Acquity Group, a marketing and research firm owned by Accenture Inc., which found that 87 per cent of consumers hadn’t heard of the term “the Internet of Things.” Practical consumer applications of the Internet of Things (IoT) enabled by machine-to-machine communication (M2M), such as smart-home...