COVID has accelerated media ‘crisis’: report
Media | 08/26/2020 5:17 pm EDT
Canadian traditional media sources are in "crisis" as COVID-19 has exacerbated existing downward trends in advertising revenues, with shortfalls for local private broadcasters in the next two years reaching as much as $1.06 billion, according to a report released by the Canadian Association of Broadcasters (CAB).
The report, compiled by Communications Management Inc. and commissioned by the CAB, found private radio experienced a 63.5 per cent drop in advertising revenue between April and June, compared with the same period last year, while conventional private television experienced a
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