TAGGED AS JOHN MACDONALD
John MacDonald and Susan Schaefer to leave Corus
Media | 07/12/2017 5:40 pm EDT
Two senior executives at Corus Entertainment Inc. are expected to leave the company by the end of summer, according to an internal note from CEO and president Doug Murphy.
John MacDonald, senior vice-president of women and lifestyle content, and Susan Schaefer, senior...
Media companies looking to MCNs to reach younger audiences
Media | 11/11/2016 9:17 pm EST
Multi-channel networks (MCNs) have carved out a space in the online video ecosystem in recent years, leading traditional broadcasters to move into MCNs as a relatively low-risk way to reach younger demographics — though there is some question about the ability to monetize such investments. MCNs consist of multiple individual user-created online video “channels” that are amalgamated and managed by a single entity. Those channels were originally on Alphabet Inc.’s YouTube, but MCNs then expanded to various social media channels, including Facebook Inc.’s platform. “They...
Corus expands original content distribution to U.S. broadcasters
Media | 10/05/2015 3:51 pm EDT
Following Corus Entertainment Inc.’s announcement at MIPCOM, the global entertainment content conference, it said in a press release Monday that it has signed deals to distribute its original...