TAGGED AS JOHN YOUNG
Canadian media industry still behind on data, conference hears
Media | 02/01/2018 7:57 pm EST
OTTAWA — The Canadian television industry is behind the curve when it comes to using data to tailor content to audiences and drive ad revenue, panelists at a media conference said Thursday.
“We’re in the dark ages of data,” John Young, CEO of Boat Rocker Media, a...