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Complexity, confusion among barriers to connected homes: McKinsey

telecom | 11/08/2016 12:46 am EST

TORONTO — For there to be wider adoption of Internet of Things (IoT) devices for the connected home, simpler value propositions must be presented to consumers, a conference heard Monday. Marc Thibaut, a consultant with McKinsey & Company, made the statement in a keynote speech about value creation through connected homes at the ISP Summit in Toronto. The presentation was based on a 2016 field survey of 3,000 U.S. households. Thibaut talked about the need for consumers to...