Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers Classifieds

TAGGED AS MARISA THALBERG

Ad pulls from YouTube show money shift to TV: Corus CEO

Media | 04/06/2017 8:05 pm EDT

The fallout from Alphabet Inc.’s placing of advertisements next to unfavourable content is in line with an ongoing trend of some advertisers shifting money from digital back to traditional television, broadcaster Corus Entertainment Inc.’s president and CEO Doug Murphy said Thursday. “I would characterize the news about the environmental risk with digital as very consistent with what we’ve been saying for a number of quarters now,” Murphy said in a conference call with analysts following the release of the company’s second-quarter earnings. He was...