Bell Media makes Oscars free on CTV Go app
Media | 02/27/2014 6:12 pm EST
BCE Inc.’s media subsidiary will make the live broadcast of the Oscars free on its CTV Go service.
It normally requires viewers to have an account with a participating TV service provider, Bell Media said in a release Thursday, adding it would lift that requirement “as a special showcase of the app and its content.”
“Unlocking CTV Go for the biggest awards show of the year provides a terrific sampling opportunity on a massive scale,” Mike Cosentino, CTV networks’ senior vice-president of programming, said in the release.
The awards ceremony, which airs
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