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Shomi to promote new show on Facebook

Media | 10/21/2015 5:10 pm EDT

Rogers Communications Inc. and Shaw Communications Inc.’s Shomi announced Wednesday that it is partnering with Facebook Inc. to show the first episode of a three-part horror TV show on the social media site the same day it debuts on Shomi. The streaming service said in a press release that it is "the first time a Canadian entertainment company has run a full episode on Facebook." “We know our Shomi audience -and potential audience- is deeply engaged in social media and when they’re passionate about a great entertainment experience, they want to share it with their...