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Mobile ads surge in Q2: Videology

Media | 08/06/2015 2:11 pm EDT

Videology Inc. said Thursday that the number of ad campaigns delivered on mobile platforms in Canada increased 260 per cent in the second quarter compared to the previous quarter. It added that 47 per cent of all advertising campaigns included a mobile component. Videology, a software provider for TV and video advertising, said in a press release that an increase was also seen in the number of Canadian advertisers running ads on more than one platform totaling to 46 per cent in 2015, up from 39 per cent during the second half of 2014. “Mobile usage is the predominant factor leading to increase in the amount of time that consumers are spending with screens, and advertisers know they need to follow their audiences,” Scott Ferber, CEO of Videology said in the release. “But just as consumers are not using one screen to the...

Seasonality losing importance in TV: study

Media | 07/02/2015 2:09 pm EDT

Shifts in TV consumption reveal most Canadians aren't concerned about seasonality of popular TV shows, according to a new study conducted by Videology Inc. Videology said Thursday in a press release that 39 per cent of consumers aren’t aware that most new seasons begin in September, and another 25 per cent don’t bother waiting for the September TV season "because good TV is available all year long." The reason consumers don’t care about a particular date for when TV shows release a new season is mainly because most consumers are watching their shows on other...