Bell and Bloomberg in bed for business network rebrand
Media | 01/08/2018 3:41 pm EST
BCE Inc.’s Bell Media and Bloomberg LP have announced a joint effort to resuscitate the American financial brand’s Canadian TV presence, with a release on Monday outlining the details of a rebrand of Bell’s business channel, BNN, to BNN Bloomberg.
The two have a history of rivalry. After Bloomberg’s business news channel launched in Canada in 2015, Bell refused to carry Bloomberg TV Canada, which competed directly with BNN.
However, Bloomberg TV didn’t last long, with the channel requesting the CRTC cancel its Canadian broadcast license in August this year.
According to the
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