Corus Entertainment Inc.’s first quarterly report since it bought Shaw Media showed the acquisition drove a significant increase in overall revenues, profits and expenses, despite a fall in the division’s revenue due to a drop in its conventional TV audience and advertising. “I wouldn’t attribute the softness to anything but market conditions,” Doug Murphy, Corus’ president and chief executive officer, said on a Wednesday morning conference call with analysts. He made the comment in response to a question from National Bank Financial analyst Adam...
Mobile advertising revenue and music streaming activity will see dramatic increases over the next four years, as technological innovation takes hold over traditional methods of media consumption, according to a new report from PWC. The Global Entertainment and Media Outlook, released Monday, surveyed the Canadian market in several categories, including Internet and television advertisements, music and radio. And while there are increases in consumption and revenue forecast for several categories, some of the largest increases will be seen in mobile ads and music streaming in 2020. “The...
MONTREAL — Whether a court decision on BCE Inc.’s appeal of a CRTC decision banning simultaneous substitution for the Super Bowl will come in time for next year’s game and ad sales...
Advertisers will now have access to Rogers Communications Inc.’s linear TV inventory for programmatic, or automated, advertising, Videology Inc. said in a Wednesday press release. The New...
BCE Inc. has selected the New York-based Videology Inc. to provide software for its programmatic, or automated, TV and video advertising operation. According to the release, Videology’s technology will “look at...
CBC/Radio-Canada has applied to the CRTC to continue broadcasting ads on its ICI Musique and Radio 2 networks and stations, according to a notice posted by the regulator Wednesday. The...
Industry association ThinkTV has released a new study that says story-driven, visually complex and brand-focused advertisements are better-suited to television than other platforms. ThinkTV, an organization that promotes TV advertising, commissioned Toronto-based research company Brainsights to measure the responses of Canadians as they watched TV content, user-generated content and ads. Half of the 600 respondents watched on a TV screen, 150 on a laptop and 150 on a mobile device. Respondents were “more receptive to story-driven ads when they watched them on television,” ThinkTV...
DHX Media Ltd. has launched a new subsidiary, Wild Brain Family International Ltd., which “operates a Multi-Platform Kids Network dedicated to connecting content owners with advertisers on platforms such as...
In the United States, mobile advertising revenues were up 66 per cent in 2015 compared to the previous financial year, totalling $20.7 billion US in 2015, according to a new report from the Interactive Advertising Bureau....
Corus Entertainment Inc. said Wednesday that it plans to launch programmatic, or automatic, ad-buying for traditional TV. “Corus will be the first Canadian broadcaster to commit to bringing programmatic TV advertising...
BCE Inc. announced Tuesday it is partnering with Index Exchange to offer a “private programmatic,” or automated ad buying, marketplace for Bell Media clients. Bell said in the press...