The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The attempted revitalization of Sprint Canada by Call-Net Enterprises illustrates the dichotomy facing all telcos in this country. They must serve many masters, but are required to put a contradictory spin on each facet.  To its shareholders, a company must be lean and efficient. Revenues must be enhanced while at the same time expenditures must be reduced or at the very least held to current levels. Projections for the future must stress greater earnings and more fiscal prudence. The clientele, however, wants more for less. The telco must make available all the bells and whistles its competitors offer. But in order to get that customer to switch from the other company, the price must be cheaper. Frequently other incentives are required as well. Finally there are the regulators. The CRTC and the federal cabinet expect firms to provide telecom service cheaply, universally and quickly. Outlays for upgrading and subsidies are a regular part of the business in Canada. That is where the heads of telecom companies become jugglers. They must convince Bay and Wall Streets that they are the finest in the sector and capable of delivering huge profits. They then turn around and tell the CRTC that without changes to the regulatory regime they are nothing but Bre-X with a dial tone, doomed to come crashing down and leaving Canadians with fewer communications options. Customers reading newspaper accounts of the most recent quarterly reports, wax indignant over the "obscene" profits made on Internet connections and 10 cents a minute LD calls. Most will call another telco before calling a broker to get in on the action. As our article on cabinet's decision to uphold three telecom appeals makes clear, federal support of the CRTC was expected. But change is in the wind. The current system of contribution benefits few. As ILECs become CLECs and new entrants struggle to survive, an accommodation must be made to ensure companies remain healthy while full service is made available as extensively and as inexpensively as possible. The CRTC hearings beginning this week may well herald a modernization of the telecom industry in this country. We await its findings in earnest.