The Canadian Wireless Telecommunications Association is advocating a broad public awareness campaign to educate citizens on the courteous use of cell phones and pagers. The association believes that the industry is best served through a self-regulatory approach rather than the heavy hand of government regulation. The following is an edited excerpt of the CWTA’s submission to Industry Canada concerning a proposal to expand the use of cell phone jammers. The Canadian wireless industry believes that the vast majority of its customers are sensitive to those around them and act accordingly. In most instances, the ringing of phones or pagers is simply the result of forgetting to turn them off or setting the handset to silent notification, and not of a disregard for others... The CWTA is of the view that in raising public awareness and promoting the courteous use of wireless phones and pagers, the approach the industry has taken adequately balances the rights and needs of all Canadians, including users and non-users, as well as spectrum licensees. So far, the reaction to our efforts has been positive, and as an industry, we are working with other groups to further deliver the "Cell Savvy" message... The introduction of jammers would inhibit the realization of Canada’s fundamental communications policy objectives by impeding the development of radiocommunication and telecommunications systems, reducing the efficiency of spectrum use, and reducing the quality of telecommunications services to Canadians. Moreover, the CWTA believes there is also an issue of whether licensing such technology would violate Canadians’ right to freedom of expression, contrary to the Charter of Rights and Freedoms. In our view, the potential intrusion is significant enough that Industry Canada should pursue this path only on the basis of clear and probative evidence that broader use of cell phone silencers is truly necessary in the public interest... The proposed use of jamming devices to create quiet zones that would be free of any disruptive noise from wireless devices is a proposal to regulate the behavior of individuals. As such, Canadians should view the proposal with a great deal of concern. As was noted in a major daily newspaper: "it’s the whole question of how far technology should regulate our lives. Yes, it is obnoxious – very – for the person at the next restaurant table to talk on a cell phone. But the way to deal with this bad habit is to change social mores through education, not techno-fixes that simply treat the symptom." The issue is one of manners. By almost every measure, wireless devices are a fairly new addition to the range of telecommunications options available to Canadians, and have only recently gained widespread popularity. As such, Canadian society is still in the process of developing appropriate rules of etiquette for the use of these devices. Eventually, society will develop the rules to self-regulate usage of these devices. Cinemas, restaurants and other establishments frequently remind their patrons to silence their wireless devices. As indicated by recent newspaper articles, these reminders appear to be achieving their desired results. According to a spokesperson for Famous Players, "it still happens but far less than it used to before we started making our presentation." The president of Alliance Atlantis Cinemas has said that patrons have learned to shut off their phones when they’re watching movies. The issue of inappropriate use of wireless devices has not been a pressing concern for restaurants and libraries in Canada. "It’s not something our members have brought to our attention," said a representative of the Canadian Restaurant and Food Services Association. According to a spokesperson for the Canadian Library Association, "I haven’t heard anyone mention this issue and I would think it’s partly the culture of libraries. People know how to use libraries and most libraries have had a policy in place for some time."