The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Once again a combination of hubris, arrogance, and shortsightedness have combined to make life difficult for users of high-speed Internet. The chaotic conversion of Rogers Communications Inc.’s customers from the @home domain name to the @rogers name is a textbook lesson on how not to conduct business.  For months now, the buzzards have been hovering over the slowly-decaying flesh of Excite@Home, the American broadband provider that served as the backbone for most major cablecos in North America. Last summer, the company was forced to halt operations in Europe, shortly after filing a submission with the Securities and Exchange Commission that said it might run out of cash before the end of this year. The firm’s auditor, Ernst & Young, repeated those comments in its application to the SEC. Those warning signs alerted some Canadian cablecos to begin the migration to their own service. Shaw Communications was first to begin using its own network. Cogeco Cable was not far behind. But Rogers, sorely lacking in the brains God gave gophers, ambled along with an optimism that makes Anne of Green Gables look like Pamela Anderson. "Everything is beautiful," the company sang from its ivory tower in Toronto. When Excite@Home came crashing down to earth, the firm was caught ill prepared. It spent less than a month trying to shift its subscribers from its soon-to-be-bankrupt server to its new home. Personal service, an iffy proposition with Rogers at the best of times, deteriorated. Even the hiring of extra call centre staff did not ease the burden sufficiently to avoid long waits on the telephone for dissatisfied customers. Finally, some genius in the marketing department decided to offer $150,000 in daily prizes to those clients who successfully shifted over to the new system. Would be contestants called in, further clogging overburdened phone lines. We hope Rogers has learned a lesson from this fiasco. But that probably pegs us as being just as naïve as the cableco itself.