The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Canada’s wireless lobby is making a stronger push to support and provide leadership for its smaller trade members, something the association hasn’t always done to the best of its ability in the past. The Canadian Wireless Telecommunications Association (CWTA) recently signed a memorandum of understanding with the Hong Kong Wireless Technology Industry Association (WTIA) that will see both groups cross-promote wireless companies in each region through various avenues. This should be viewed by all concerned as a major step in the right direction in the development of successful, competitive, and profitable Canadian wireless companies of all sorts. Hong Kong can be seen as a stepping stone where doors can be more easily opened to the mainland China market. Small equipment manufacturers, applications developers, and content providers will be the ones to benefit most from this agreement. They have long advocated greater involvement by the CWTA in promoting their interests abroad. While this task has largely been left to trade missions organized by DFAIT, the CWTA can stake its claim here because it knows the industry better than any other group. Up to this point, the association has had bigger fish to fry, and providing leadership to its smaller members hasn’t been its highest priority. In the past, it has had to deal with in-fighting among some of its larger members. Three years ago, both Bell Mobility and Telus Mobility rejoined the association after assurances that regulatory wrangling would stop (RoW, Oct. 25/99). As well, the CWTA has had a hand in helping shape the wireless industry through consultations with the CRTC on contribution, for example, and with Industry Canada on spectrum licensing. While it’s true that the CWTA holds its annual trade show and conference to promote business development for its members, the association has largely ignored giving these companies international exposure in large export markets. The Hong Kong agreement is definitely a step in the right direction.