The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Struggling wireless content developers should be eyeing carefully a new application with which to market their products and services – one for which there may actually be a business case for their content and their expertise. An upstart Montreal-based company wants to broadcast live sporting and other events on portable TVs to spectators while they sit in their seats or roam the event’s grounds (see article on pages 6 and 7). World Audio-Visual Entertainment Systems (W.A.V.E.S.) is asking the CRTC to grant it a licence to broadcast events such as the Canadian Formula One Grand Prix, the Molson Toronto Indy, and others including golf and tennis. The portable TV sets would have four channels, including one that would offer interactive content. This last channel is where wireless content developers could have a dramatic impact on the user experience. Not only would the race enthusiast be able to watch the primary and secondary video feeds of the Canadian Grand Prix, for example, they could also access interactive graphical information on the drivers, the course, and other information. While there are likely thousands of web pages dedicated to the Formula One racing series, there probably aren’t that many in wireless format. This is where the wireless developers’ expertise can come into play and transform these pages. Making Formula One information available in a mobile platform to thousands of spectators would surely capture the attention of the circuit’s current owners as another source of revenue. (It should be noted that current F1 owners Kirch and EMTV are in deep financial trouble with about 4 billion pounds in debt.) While this may not have been the type of application that wireless content developers had envisioned as a key market, they should take a serious look at the potential. According to a survey for W.A.V.E.S., almost half of people that attended at least two car races or golf tournaments in the last year would rent such a device. That’s a potentially much larger slice of a much bigger revenue pie than is currently available with wireless data.