The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The lost battle by wireless carriers against the Greater Toronto Airport Authority to maintain wireless services within airport facilities is only a minor skirmish in a larger war. It will surely continue and will certainly continue to be acrimonious. The carriers seem to have graciously accepted defeat in this first battle when the CRTC refused to intervene and issue an interim order. They are now turning their attention to coming up with technical solutions to solve the degenerating coverage problem at the country’s busiest airport. While the regulatory/legal battle appears to be over, the real war is just beginning. The gloves have now come off and the carriers certainly won’t pull any punches. They will now turn on their massive public relations machines – the vehicle of choice in securing public support. News reports indicate that the carriers aren’t wasting any time either. They are preparing to launch a public relations campaign aimed at securing the support of members of Parliament and other influential people. During the past few weeks, the GTAA has been trying to paint the carriers as the bad guys, unwilling to give an inch in negotiations. The GTAA has said the wireless operators won’t invest enough money to upgrade network coverage, which it describes as poor at best. If service was poor, why wouldn’t the GTAA do something to improve it? One has to wonder that if the approximately $10 million the wireless carriers were willing to invest in new network upgrades and expansion wasn’t sufficient, what would the GTAA characterize as enough? One can only assume that it’s for this same reason that a $2 ham sandwich costs $5 at Pearson. The GTAA will be facing an uphill battle in trying to convince the traveling public that the carriers are at fault for limited wireless services at the airport, when it was the one that flipped the switch. When the wireless carriers have lined up significant support from MPs, industry leaders, and the general traveling public, it will be difficult for the GTAA to duck and dodge the ensuing assault.