CNM Short Takes
Broadcast | December 22, 2005
Bell launches mobile music service
Bell Canada recently announced the debut of leading mobile music download service Groove Mobile on its network. What’s especially interesting about Groove Mobile’s offering is its rights management approach: users can make up as many as seven copies of each track they download, with three of those copies available for use on separate computers. Offsetting that freedom to make additional copies is the premium price Groove Mobile charges, with tracks costing $3.00 each here in Canada, more than double that of many competing music download services. However, users can also send 30-minute preview clips of songs to their friends, download album art, and search Groove Mobile’s music database by artist and song title. In a media release, Chris Shannon, Bell’s general manager of hardware, logistics and supply, predicted "the mobile phone will become the digital music player of choice for many music lovers" sometime in the future.
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