United States cloud-based phone company Dialpad Inc. has launched in Canada, aiming to take over Canadians\u2019 office desk phones, the company said in a press release Monday. Dialpad has established a Vancouver office, which will lead the roll out across Canada, it said. Similar to Rogers Communications Inc.\u2019s Unison service and Markham-based independent provider Unite Communications Corp., Dialpad takes desk phone features, such as an operator and voice menus, and implements them on a mobile device. Such services are part of an ongoing move away from traditional landline service in the enterprise space. In an email,\u00a0Vincent Paquet, chief product officer at Dialpad, positioned the service as a more-affordable alternative to existing products. \u201cDialpad is also the antidote to the price gouging that has forever been the bane of the business in Canada because we develop our solutions based on what\u2019s best for the customer,\u201d he said. \u201cSince we\u2019re pure cloud, we don\u2019t have the heavy overhang of \u00a0to deal with.\u201d There are multiple tiers of service offerings, starting with a $20 per person, per month Standard Package which comes with unlimited calls and texting, a main line with a virtual receptionist, free conference calling with screen sharing, and Microsoft Corp.'s Office 365 and Alphabet Inc.'s Google\u2019s G Suite integration. The enterprise plan has all the standard features plus guaranteed service level agreements, and unlimited departments, extension dialing, and seats in conference calls, the release said. The service works with telephone numbers from 39 area codes from across the provinces, the release said. \u201cBecause we built our business on the Google Cloud Platform, we\u2019re able to scale faster and more efficiently than the legacy folks, and offer business customers better pricing and more capabilities,\u201d Paquet said in the email.