CMF, Google team up for YouTube CanCon channel
Media | 01/30/2017 5:55 pm EST
The Canada Media Fund (CMF) and Alphabet Inc.’s Google Canada will launch a YouTube channel for “iconic Canadian film and television content from years gone by” to celebrate the 150th anniversary of Confederation.
“The channel will also be an opportunity to test new business models for catalogue content, while generating worldwide exposure and stimulating demand for Canadian content, particularly with young audiences, who access media primarily via connected and mobile devices,” CMF said in a press release Thursday.
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