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TAGGED AS BT GROUP PLC

Rogers broadcasts first 4K NBA game

Media | 01/15/2016 8:40 pm EST

Rogers Communications Inc., the National Basketball Association and BT Group PLC’s BT Sport teamed up Thursday to produce the world's first live broadcast of an NBA basketball game in 4K, a Rogers spokesman confirmed Friday. The game between the Toronto Raptors and the Orlando Magic, played at London's O2 arena, was to be made available to Rogers cable customers in Canada through 4K-capable NetBox set-top boxes on channel 999, according to a press release issued Wednesday. Rogers spokesman Andrew Garas said in an email that it was also the first live 4K sports broadcast in...