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Content on multiple platforms can lower future revenue: report

Media | 12/18/2015 3:48 pm EST

Having premium content on linear TV and on over-the-top (OTT) services can cause adverse effects on revenue growth and will cause consumers to expect lower costs for premium TV content, according to a new report from Needham & Co. LLC. The report, released Friday, said analysts are “concerned” that when the same content is available on two different revenue streams, consumers will choose to watch on the cheaper platform, causing future revenue-growth problems. It added that in the past five months, the market capitalization for the largest public U.S. content companies fell 13...